SEO in 2023: In this post, I’m going to share with you the strategies that are currently working best in SEO.
These strategies have helped me grow my sites from zero to over 400,000 visitors per month and rank for highly competitive keywords.
Curated Collections
One strategy that is working really well right now for SEO in 2023 is creating curated collections. This involves taking information that is scattered around the internet and putting it all in one place.
For example, at Exploding Topics, one of our best performing curated collection types are startup list posts.
We take startups from different industries and put them in one place, along with statistics about the startup. This adds a ton of value for users searching for information about startups in a specific industry.
Curated collections have the advantage of not requiring great writers or producing traditional great content.
You just need someone willing to put in the work to find existing information and curate it in one place. This provides value to users and can help you rank for competitive keywords.
You may also like: What is Google SGE – the “New AI Google” Means for SEO
Reverse Outreach
Another strategy for SEO in 2023 that is effective for getting backlinks is reverse outreach.
Instead of sending thousands of outreach emails, you figure out what bloggers and journalists are searching for and get in front of them.
This way, you’re getting them to come to you instead of the other way around.
To implement reverse outreach, you need to find keywords that bloggers and journalists in your niche are searching for.
Then, create content that fills the gap and provides the information they are looking for. This can help you attract authoritative backlinks and improve your rankings.
Bottom of the Funnel Content
Lastly, focusing on bottom of the funnel content can be highly effective for SEO in 2023. This is content that targets people who are further along in the buying process and are ready to make a purchase.
These keywords tend to have low competition, but they attract highly targeted traffic.
Create content around keywords that are specific to your product or service and provide solutions to problems your target audience is searching for. Even if these keywords have low search volume, they can still generate high-quality leads and conversions.
Mixing in more top-of-the-funnel and bottom-of-the-funnel content has led to a significant increase in trials.
More for SEO in 2023
Going after AI proof content and publishing as much as possible has also been successful. Instead of targeting generic keywords, focus on keywords that AI cannot do well, such as explaining why something is happening or linking unrelated information.
Riding the wave by targeting trending keywords that are not yet competitive is also effective, especially for sites with low authority.
Consider the concept of time to value, which refers to how quickly visitors can find what they want on your page.
Keep intros short and provide value right away. These strategies, along with using tools like Exploding Topics, can improve SEO rankings.
AI Proof Content
Instead of targeting generic keywords that AI can easily write about, focus on keywords that require human expertise to provide unique insights and synthesis of information.
For example, rather than writing an article about “what is X,” focus on keywords that explain why something is happening or that require linking unrelated information together.
Ride the Wave
Target trending keywords that are on the rise but not yet competitive. This is especially important for websites with low authority, as highly competitive keywords may be difficult to rank for.
Exploding Topics is a useful tool for finding these trending keywords. [SEO in 2023]
Time to Value
Reduce the time it takes for visitors to find what they want on your page. Long intros or hard-to-scan content increase time to value and may result in a higher bounce rate.
Aim to provide value within seconds of landing on the page, like Investopedia does, to improve rankings in Google.
Final Words
In the fast-paced world of digital marketing, mastering SEO in 2023 is essential. The strategies outlined here offer a clear path to success.
By curating content, leveraging reverse outreach, and focusing on targeted material, you can enhance engagement and conversions.
Standing out is key in an AI-driven era, and this means crafting insightful content and tapping into emerging trends. Remember, user experience is paramount – streamline content and foster engagement.